Victor Sverzut

Digital Designer

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Victor Sverzut

Digital Designer

Home

Work

About

Resume

Say Hello

Victor Sverzut

Digital Designer

Home

Work

About

Resume

Say Hello

Victor Sverzut

Digital Designer

The New WA.I to Collaborate

Image Manipulation & Artificial Inteligence

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Role

Art Direction, AI Prompt Design


Project Duration

6 Months


Key Developments

Prompt Design, Image Manipulation, Integrated Ad Campaigns


Challenges


This project stands as one of my most ambitious ventures to date, born from a desire to explore the limitless potential of AI in design. It all started with a simple but powerful idea: "What if I could merge two iconic brands and create a collaborative vision between them?" From that spark, "The New WA.I to Collaborate" took shape—a project that not only leverages artificial intelligence but also reimagines how brands can come together in unexpected, creative ways.


The challenge was clear: translating my ideas into visual form through AI, while staying true to the essence of each brand. This was no ordinary design process—it was a deep dive into prompt engineering within Midjourney, where I crafted hundreds of prompts to guide the AI in creating three distinct brand collaborations. Each collaboration pushed the boundaries of how AI interprets style, identity, and storytelling. One experiment, in particular, combined a brand with an artistic movement, allowing the AI to fuse commercial identity with artistic expression in surprising and innovative ways.

The direction and training of AI are essential for achieving satisfactory results. These were some of the first images generated, using prompts that were simple and direct, without much detail. The intention was to see how Midjourney would interpret straightforward instructions and what kind of outputs it would create from basic, unrefined prompts, with no specific guidance or references.


What was particularly interesting and challenging was that Midjourney didn’t have sufficient information about the Apple Vision Pro, which posed a significant challenge in helping the AI understand this new Apple product. Since the Apple Vision Pro had only been recently launched, Midjourney lacked a reference database for it. To overcome this issue, I began training the AI by feeding it reference images to match the product I was requesting. This greatly sped up the process, as instead of relying on trial and error, I effectively taught Midjourney what I wanted it to generate by using visual references.

The direction and training of AI are essential for achieving satisfactory results. These were some of the first images generated, using prompts that were simple and direct, without much detail. The intention was to see how Midjourney would interpret straightforward instructions and what kind of outputs it would create from basic, unrefined prompts, with no specific guidance or references.


What was particularly interesting and challenging was that Midjourney didn’t have sufficient information about the Apple Vision Pro, which posed a significant challenge in helping the AI understand this new Apple product. Since the Apple Vision Pro had only been recently launched, Midjourney lacked a reference database for it. To overcome this issue, I began training the AI by feeding it reference images to match the product I was requesting. This greatly sped up the process, as instead of relying on trial and error, I effectively taught Midjourney what I wanted it to generate by using visual references.

The direction and training of AI are essential for achieving satisfactory results. These were some of the first images generated, using prompts that were simple and direct, without much detail. The intention was to see how Midjourney would interpret straightforward instructions and what kind of outputs it would create from basic, unrefined prompts, with no specific guidance or references.


What was particularly interesting and challenging was that Midjourney didn’t have sufficient information about the Apple Vision Pro, which posed a significant challenge in helping the AI understand this new Apple product. Since the Apple Vision Pro had only been recently launched, Midjourney lacked a reference database for it. To overcome this issue, I began training the AI by feeding it reference images to match the product I was requesting. This greatly sped up the process, as instead of relying on trial and error, I effectively taught Midjourney what I wanted it to generate by using visual references.

Mockups
Mockups
Mockups
Mockups

Takeaways



Expanding Creative Horizons


This project pushed me to think critically about how AI can enhance the design process. It allowed me to explore a new frontier of creativity by blending technology with visual storytelling. Through extensive experimentation with Midjourney’s prompt design, I honed my ability to guide AI-generated images toward a specific vision. This required a balance of detailed instruction and artistic freedom, testing my ability to transform abstract concepts into tangible visuals.


The most rewarding part was taking the raw AI outputs and elevating them through detailed manipulation in Photoshop. By doing so, I discovered new ways to merge AI's capabilities with human creativity, showcasing how these tools can coexist to create stunning brand collaborations.


Embracing New Technologies


Working with AI in this project introduced me to the potential of technology in design and the importance of being adaptive. The process taught me how to train and refine AI to align with creative goals, pushing my skills beyond traditional design techniques. I had to stay curious and resourceful, feeding Midjourney reference images and pushing boundaries until I achieved the results I envisioned.


This project was a reminder that design is constantly evolving, and as creatives, we must embrace new tools to stay at the forefront of innovation.



Explore the Process


Curious to see the full creative journey? Discover the entire gallery of AI-generated images from this project, showcasing the raw ideas and iterations that led to the final designs.


[View my Midjourney Gallery]

Takeaways



Expanding Creative Horizons


This project pushed me to think critically about how AI can enhance the design process. It allowed me to explore a new frontier of creativity by blending technology with visual storytelling. Through extensive experimentation with Midjourney’s prompt design, I honed my ability to guide AI-generated images toward a specific vision. This required a balance of detailed instruction and artistic freedom, testing my ability to transform abstract concepts into tangible visuals.


The most rewarding part was taking the raw AI outputs and elevating them through detailed manipulation in Photoshop. By doing so, I discovered new ways to merge AI's capabilities with human creativity, showcasing how these tools can coexist to create stunning brand collaborations.


Embracing New Technologies


Working with AI in this project introduced me to the potential of technology in design and the importance of being adaptive. The process taught me how to train and refine AI to align with creative goals, pushing my skills beyond traditional design techniques. I had to stay curious and resourceful, feeding Midjourney reference images and pushing boundaries until I achieved the results I envisioned.


This project was a reminder that design is constantly evolving, and as creatives, we must embrace new tools to stay at the forefront of innovation.



Explore the Process


Curious to see the full creative journey? Discover the entire gallery of AI-generated images from this project, showcasing the raw ideas and iterations that led to the final designs.


[View my Midjourney Gallery]

Takeaways



Expanding Creative Horizons


This project pushed me to think critically about how AI can enhance the design process. It allowed me to explore a new frontier of creativity by blending technology with visual storytelling. Through extensive experimentation with Midjourney’s prompt design, I honed my ability to guide AI-generated images toward a specific vision. This required a balance of detailed instruction and artistic freedom, testing my ability to transform abstract concepts into tangible visuals.


The most rewarding part was taking the raw AI outputs and elevating them through detailed manipulation in Photoshop. By doing so, I discovered new ways to merge AI's capabilities with human creativity, showcasing how these tools can coexist to create stunning brand collaborations.


Embracing New Technologies


Working with AI in this project introduced me to the potential of technology in design and the importance of being adaptive. The process taught me how to train and refine AI to align with creative goals, pushing my skills beyond traditional design techniques. I had to stay curious and resourceful, feeding Midjourney reference images and pushing boundaries until I achieved the results I envisioned.


This project was a reminder that design is constantly evolving, and as creatives, we must embrace new tools to stay at the forefront of innovation.



Explore the Process


Curious to see the full creative journey? Discover the entire gallery of AI-generated images from this project, showcasing the raw ideas and iterations that led to the final designs.


[View my Midjourney Gallery]