Role
Visual and Brand Identity
Project Duration
3 Months
Services Provided
Brand development, Logo Design, Image processing, Social Media Campaign
VIIV HOME®
VIIV HOME is a brand of handcrafted home fragrances, created with the purpose of delivering comfort and pleasure through carefully curated scent compositions. Each essence is designed to evoke a feeling of relaxation and sophistication, enhancing the atmosphere of any room it graces.
Ideal for spaces like bathrooms, bedrooms, living rooms, or workspaces, VIIV HOME diffusers combine the elegance of decor with the sensory appeal of fragrance, offering a refined touch to any environment.
Challenges
The core challenge was translating the sensory experience of the product—the rich, aromatic layers of each fragrance—into a visual identity. Capturing the essence of comfort, pleasure, and sophistication in a way that resonated with the target audience was both complex and rewarding.
This project required more than just logo design; it involved crafting a full brand identity that would stand out in the competitive home fragrance market, particularly for high-quality, handmade products. Beyond the visual appeal, the brand needed to communicate luxury and exclusivity, all while being approachable and relatable. I developed a clean, modern visual identity that embodied the elegance and sensory richness of the VIIV HOME® experience.
Takeaways
Crafting Sensory Experiences Through Visual Design
This project allowed me to explore how design can transcend visual appeal and become a conduit for sensory experiences. Translating the luxurious and aromatic qualities of VIIV HOME’s products into visuals challenged me to think beyond traditional branding techniques. By using a minimalist yet sophisticated design, I successfully conveyed the essence of comfort and pleasure that the brand represents.
Balancing Aesthetic and Functionality
One of the key lessons was finding the perfect balance between aesthetics and functionality. The visual identity had to look elegant, but also be versatile enough to be applied across various media, from packaging to digital marketing. This balance ensured that the brand not only stood out, but also maintained consistency in its communication across different platforms.
Creating a Brand Story in a Competitive Market
In a crowded fragrance market, the challenge was to create a brand that felt both luxurious and approachable. The key takeaway here was the importance of storytelling—every element of the design needed to reflect VIIV HOME’s handcrafted quality, while also connecting emotionally with the audience. This experience reinforced my understanding of how design can drive brand perception and customer engagement.
Takeaways
Crafting Sensory Experiences Through Visual Design
This project allowed me to explore how design can transcend visual appeal and become a conduit for sensory experiences. Translating the luxurious and aromatic qualities of VIIV HOME’s products into visuals challenged me to think beyond traditional branding techniques. By using a minimalist yet sophisticated design, I successfully conveyed the essence of comfort and pleasure that the brand represents.
Balancing Aesthetic and Functionality
One of the key lessons was finding the perfect balance between aesthetics and functionality. The visual identity had to look elegant, but also be versatile enough to be applied across various media, from packaging to digital marketing. This balance ensured that the brand not only stood out, but also maintained consistency in its communication across different platforms.
Creating a Brand Story in a Competitive Market
In a crowded fragrance market, the challenge was to create a brand that felt both luxurious and approachable. The key takeaway here was the importance of storytelling—every element of the design needed to reflect VIIV HOME’s handcrafted quality, while also connecting emotionally with the audience. This experience reinforced my understanding of how design can drive brand perception and customer engagement.
Takeaways
Crafting Sensory Experiences Through Visual Design
This project allowed me to explore how design can transcend visual appeal and become a conduit for sensory experiences. Translating the luxurious and aromatic qualities of VIIV HOME’s products into visuals challenged me to think beyond traditional branding techniques. By using a minimalist yet sophisticated design, I successfully conveyed the essence of comfort and pleasure that the brand represents.
Balancing Aesthetic and Functionality
One of the key lessons was finding the perfect balance between aesthetics and functionality. The visual identity had to look elegant, but also be versatile enough to be applied across various media, from packaging to digital marketing. This balance ensured that the brand not only stood out, but also maintained consistency in its communication across different platforms.
Creating a Brand Story in a Competitive Market
In a crowded fragrance market, the challenge was to create a brand that felt both luxurious and approachable. The key takeaway here was the importance of storytelling—every element of the design needed to reflect VIIV HOME’s handcrafted quality, while also connecting emotionally with the audience. This experience reinforced my understanding of how design can drive brand perception and customer engagement.
