Plastic Surgery & Dermatology
Social Media Design
Role
Social Media Designer, Content Creation
Project Duration
2018 - 2022
Tools
Photoshop and Illustrator
Challenges
As a Social Media Designer at Instituto Braga, I was responsible for developing over 500+ unique and visually compelling designs throughout my time with the company. My role extended beyond social media to include both digital and print campaigns, all within the demanding fields of plastic surgery and dermatology.
The challenge was to consistently create content that maintained the brand’s high standards of professionalism while driving engagement and attracting new clients across platforms like Pinterest, Instagram, and Facebook.
In addition to maintaining visual consistency, another key challenge was staying on top of evolving industry trends and platform-specific best practices to maximize audience engagement and brand visibility.
The complexity of the campaigns often required swift turnarounds and adapting creative concepts to fit different platforms while still maintaining a cohesive brand identity. Furthermore, I worked closely with the marketing team to ensure that all creative outputs matched their strategic goals, helping to elevate Instituto Braga’s presence in the digital space.