Role
Social Media Designer, Digital Designer
Project Duration
2 Months
Key Developments
Promotional Materials, Promotional Campaigns, Multi-Platform Design
Challenges
This project involved developing three distinct marketing campaigns for Fortezza Colchões, a mattress and bedding retailer, each tailored to specific objectives and audiences. The primary challenge was maintaining brand consistency across diverse media formats while delivering visually engaging content that adhered to the client’s precise brief.
The first campaign promoted four key mattress products through over 20 creative assets designed for various channels, including website banners, social media ads, WhatsApp messages, mobile banners, and stories. A unified art direction was established to ensure cohesion across all platforms.
The second campaign revolved around the Christmas season, integrating festive elements to highlight product promotions while sending warm holiday greetings to Fortezza’s customers. Finally, a New Year’s campaign was created, focusing on celebratory messaging for social media.
Takeaways
Seamless Multi-Platform Campaign Execution
Successfully developed and implemented three distinct marketing campaigns for Fortezza Colchões, each tailored to maximize engagement across various digital and physical platforms. This strategic approach ensured a cohesive brand presence while addressing the unique demands of each promotional initiative.
Strengthening Brand Identity Through Visual Consistency
Created over 20 customized assets that adhered to a unified art direction, reinforcing Fortezza Colchões’ brand identity across diverse media channels. This consistency not only enhanced the visual appeal but also boosted customer recognition and trust.
Elevating Campaign Impact with Creative Adaptability
Adapted each creative asset to suit different media requirements, from social media ads to mobile banners, ensuring maximum reach and effectiveness. This flexibility demonstrated the importance of balancing creative innovation with practical execution to meet diverse client needs.
Takeaways
Seamless Multi-Platform Campaign Execution
Successfully developed and implemented three distinct marketing campaigns for Fortezza Colchões, each tailored to maximize engagement across various digital and physical platforms. This strategic approach ensured a cohesive brand presence while addressing the unique demands of each promotional initiative.
Strengthening Brand Identity Through Visual Consistency
Created over 20 customized assets that adhered to a unified art direction, reinforcing Fortezza Colchões’ brand identity across diverse media channels. This consistency not only enhanced the visual appeal but also boosted customer recognition and trust.
Elevating Campaign Impact with Creative Adaptability
Adapted each creative asset to suit different media requirements, from social media ads to mobile banners, ensuring maximum reach and effectiveness. This flexibility demonstrated the importance of balancing creative innovation with practical execution to meet diverse client needs.
Takeaways
Seamless Multi-Platform Campaign Execution
Successfully developed and implemented three distinct marketing campaigns for Fortezza Colchões, each tailored to maximize engagement across various digital and physical platforms. This strategic approach ensured a cohesive brand presence while addressing the unique demands of each promotional initiative.
Strengthening Brand Identity Through Visual Consistency
Created over 20 customized assets that adhered to a unified art direction, reinforcing Fortezza Colchões’ brand identity across diverse media channels. This consistency not only enhanced the visual appeal but also boosted customer recognition and trust.
Elevating Campaign Impact with Creative Adaptability
Adapted each creative asset to suit different media requirements, from social media ads to mobile banners, ensuring maximum reach and effectiveness. This flexibility demonstrated the importance of balancing creative innovation with practical execution to meet diverse client needs.
