Victor Sverzut

Digital Designer

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Victor Sverzut

Digital Designer

Home

Work

About

Resume

Say Hello

Victor Sverzut

Digital Designer

Home

Work

About

Resume

Say Hello

Victor Sverzut

Digital Designer

Colegio CB - 30 Years Campaign

Brand Identity & Marketing Campaign

ColegioCB_30Years
ColegioCB_30Years
ColegioCB_30Years
ColegioCB_30Years

Role

Art Director, Social Media Designer, Campaign Coordinator


Project Duration

2 Months


Key Developments

Visual Identity, Promotional Materials, Community Engagement, Marketing Campaign


Challenges


This project marked the 30th anniversary of Colégio CB in São Roque, SP, Brazil, and required a symbol that authentically represented the school’s legacy. The main challenge was to design a symbol that didn’t just mark an anniversary but embodied the school’s reputation—a place known for its unwavering commitment to education, community, and growth. We crafted a crest emblem that captured these core values of strength and security, resonating with students, staff, and families alike.

The design process took on added meaning in 2021, during the COVID-19 pandemic, as the school’s values of stability and support were more essential than ever. This symbol became a beacon of resilience, serving as a visual reminder of the trust Colégio CB had built over three decades. Working closely with my talented colleague, Luis Fernando, we took on the responsibility of crafting the visual concept and key materials for this 30th anniversary campaign. As a small but dedicated team, we balanced creativity with strategic thinking to capture Colégio CB's values and celebrate its legacy in a way that resonated deeply with the school community.

Each key visual for the campaign was carefully tailored to fit a variety of formats and platforms, maximizing the campaign’s reach and impact. From website banners and digital ads to large-scale billboards and printed materials, each piece was designed to maintain brand consistency while adapting to the unique requirements of each medium. This strategic approach allowed us to effectively engage different audiences across both digital and physical touchpoints, ensuring cohesive messaging and a unified brand experience.

Role

Art Director, Social Media Designer, Campaign Coordinator


Project Duration

2 Months


Key Developments

Visual Identity, Promotional Materials, Community Engagement, Marketing Campaign


Challenges


This project marked the 30th anniversary of Colégio CB in São Roque, SP, Brazil, and required a symbol that authentically represented the school’s legacy. The main challenge was to design a symbol that didn’t just mark an anniversary but embodied the school’s reputation—a place known for its unwavering commitment to education, community, and growth. We crafted a crest emblem that captured these core values of strength and security, resonating with students, staff, and families alike.

The design process took on added meaning in 2021, during the COVID-19 pandemic, as the school’s values of stability and support were more essential than ever. This symbol became a beacon of resilience, serving as a visual reminder of the trust Colégio CB had built over three decades. Working closely with my talented colleague, Luis Fernando, we took on the responsibility of crafting the visual concept and key materials for this 30th anniversary campaign. As a small but dedicated team, we balanced creativity with strategic thinking to capture Colégio CB's values and celebrate its legacy in a way that resonated deeply with the school community.

Each key visual for the campaign was carefully tailored to fit a variety of formats and platforms, maximizing the campaign’s reach and impact. From website banners and digital ads to large-scale billboards and printed materials, each piece was designed to maintain brand consistency while adapting to the unique requirements of each medium. This strategic approach allowed us to effectively engage different audiences across both digital and physical touchpoints, ensuring cohesive messaging and a unified brand experience.

Role

Art Director, Social Media Designer, Campaign Coordinator


Project Duration

2 Months


Key Developments

Visual Identity, Promotional Materials, Community Engagement, Marketing Campaign


Challenges


This project marked the 30th anniversary of Colégio CB in São Roque, SP, Brazil, and required a symbol that authentically represented the school’s legacy. The main challenge was to design a symbol that didn’t just mark an anniversary but embodied the school’s reputation—a place known for its unwavering commitment to education, community, and growth. We crafted a crest emblem that captured these core values of strength and security, resonating with students, staff, and families alike.

The design process took on added meaning in 2021, during the COVID-19 pandemic, as the school’s values of stability and support were more essential than ever. This symbol became a beacon of resilience, serving as a visual reminder of the trust Colégio CB had built over three decades. Working closely with my talented colleague, Luis Fernando, we took on the responsibility of crafting the visual concept and key materials for this 30th anniversary campaign. As a small but dedicated team, we balanced creativity with strategic thinking to capture Colégio CB's values and celebrate its legacy in a way that resonated deeply with the school community.

Each key visual for the campaign was carefully tailored to fit a variety of formats and platforms, maximizing the campaign’s reach and impact. From website banners and digital ads to large-scale billboards and printed materials, each piece was designed to maintain brand consistency while adapting to the unique requirements of each medium. This strategic approach allowed us to effectively engage different audiences across both digital and physical touchpoints, ensuring cohesive messaging and a unified brand experience.

Takeaways



Creating a Lasting Visual Identity


Developed a distinctive crest emblem that encapsulated the essence of Colégio CB's 30-year legacy. This emblem not only became the centerpiece of the campaign but also reinforced core values such as stability and trust. The thoughtful design process engaged current families while attracting prospective students, ultimately fostering a sense of pride and community connection.


Strategic Enrollment Campaign Design


Crafted a comprehensive suite of enrollment materials tailored to highlight the school’s unique programs and strengths. Each piece was designed to align with strategic marketing objectives, ensuring clarity and appeal to prospective families. This targeted approach significantly boosted engagement and inquiries about enrollment, demonstrating the effectiveness of well-executed design in driving results.


Impactful Storytelling Through Visuals


Utilized graphic design as a storytelling medium to celebrate the school’s rich history while inviting future generations to join its journey. The campaign featured a cohesive narrative across all visuals, showcasing key milestones and achievements of Colégio CB. This approach not only strengthened community ties but also inspired confidence in the institution’s commitment to excellence and growth.

Takeaways



Creating a Lasting Visual Identity


Developed a distinctive crest emblem that encapsulated the essence of Colégio CB's 30-year legacy. This emblem not only became the centerpiece of the campaign but also reinforced core values such as stability and trust. The thoughtful design process engaged current families while attracting prospective students, ultimately fostering a sense of pride and community connection.


Strategic Enrollment Campaign Design


Crafted a comprehensive suite of enrollment materials tailored to highlight the school’s unique programs and strengths. Each piece was designed to align with strategic marketing objectives, ensuring clarity and appeal to prospective families. This targeted approach significantly boosted engagement and inquiries about enrollment, demonstrating the effectiveness of well-executed design in driving results.


Impactful Storytelling Through Visuals


Utilized graphic design as a storytelling medium to celebrate the school’s rich history while inviting future generations to join its journey. The campaign featured a cohesive narrative across all visuals, showcasing key milestones and achievements of Colégio CB. This approach not only strengthened community ties but also inspired confidence in the institution’s commitment to excellence and growth.

Takeaways



Creating a Lasting Visual Identity


Developed a distinctive crest emblem that encapsulated the essence of Colégio CB's 30-year legacy. This emblem not only became the centerpiece of the campaign but also reinforced core values such as stability and trust. The thoughtful design process engaged current families while attracting prospective students, ultimately fostering a sense of pride and community connection.


Strategic Enrollment Campaign Design


Crafted a comprehensive suite of enrollment materials tailored to highlight the school’s unique programs and strengths. Each piece was designed to align with strategic marketing objectives, ensuring clarity and appeal to prospective families. This targeted approach significantly boosted engagement and inquiries about enrollment, demonstrating the effectiveness of well-executed design in driving results.


Impactful Storytelling Through Visuals


Utilized graphic design as a storytelling medium to celebrate the school’s rich history while inviting future generations to join its journey. The campaign featured a cohesive narrative across all visuals, showcasing key milestones and achievements of Colégio CB. This approach not only strengthened community ties but also inspired confidence in the institution’s commitment to excellence and growth.