Victor Sverzut

Digital Designer

Victor Sverzut

Digital Designer

Victor Sverzut

Digital Designer

Victor Sverzut

Digital Designer

Plastic Surgery & Dermatology

Social Media Design

Role

Social Media Designer, Content Creation


Project Duration

2018 - 2022


Tools

Photoshop and Illustrator


Challenges


As a Social Media Designer at Instituto Braga, I was responsible for developing over 500+ unique and visually compelling designs throughout my time with the company. My role extended beyond social media to include both digital and print campaigns, all within the demanding fields of plastic surgery and dermatology.

The challenge was to consistently create content that maintained the brand’s high standards of professionalism while driving engagement and attracting new clients across platforms like Pinterest, Instagram, and Facebook.


In addition to maintaining visual consistency, another key challenge was staying on top of evolving industry trends and platform-specific best practices to maximize audience engagement and brand visibility.


The complexity of the campaigns often required swift turnarounds and adapting creative concepts to fit different platforms while still maintaining a cohesive brand identity. Furthermore, I worked closely with the marketing team to ensure that all creative outputs matched their strategic goals, helping to elevate Instituto Braga’s presence in the digital space.

Takeaways


Elevating Engagement


During my time at Instituto Braga, working with a talented team member, we were able to increase the clinic’s social media following from 1,000 to 18,000 followers over three years. This was achieved by crafting 400+ visually compelling posts, as well as strategic digital and print campaigns, tailored to reach and engage target audiences. This collaboration also led to significant improvements in client appointments, demonstrating the effectiveness of our strategic design efforts.


Transforming Ideas into Impact


Our thoughtfully designed posts, combined with well-executed digital ads, not only raised brand awareness but also contributed to customer acquisition and engagement. By adapting creative ideas across various channels like Instagram, Facebook, and YouTube, we ensured cohesive brand communication that resonated with users and drove meaningful results.


Growing Through Creative Challenges


This experience refined my design process, balancing creativity with strategy, all while meeting tight deadlines. It was an invaluable opportunity to grow as a digital designer, learning how to innovate and push the boundaries of social media design while staying aligned with the brand's objectives.

Takeaways


Elevating Engagement


During my time at Instituto Braga, working with a talented team member, we were able to increase the clinic’s social media following from 1,000 to 18,000 followers over three years. This was achieved by crafting 400+ visually compelling posts, as well as strategic digital and print campaigns, tailored to reach and engage target audiences. This collaboration also led to significant improvements in client appointments, demonstrating the effectiveness of our strategic design efforts.


Transforming Ideas into Impact


Our thoughtfully designed posts, combined with well-executed digital ads, not only raised brand awareness but also contributed to customer acquisition and engagement. By adapting creative ideas across various channels like Instagram, Facebook, and YouTube, we ensured cohesive brand communication that resonated with users and drove meaningful results.


Growing Through Creative Challenges


This experience refined my design process, balancing creativity with strategy, all while meeting tight deadlines. It was an invaluable opportunity to grow as a digital designer, learning how to innovate and push the boundaries of social media design while staying aligned with the brand's objectives.

Takeaways


Elevating Engagement


During my time at Instituto Braga, working with a talented team member, we were able to increase the clinic’s social media following from 1,000 to 18,000 followers over three years. This was achieved by crafting 400+ visually compelling posts, as well as strategic digital and print campaigns, tailored to reach and engage target audiences. This collaboration also led to significant improvements in client appointments, demonstrating the effectiveness of our strategic design efforts.


Transforming Ideas into Impact


Our thoughtfully designed posts, combined with well-executed digital ads, not only raised brand awareness but also contributed to customer acquisition and engagement. By adapting creative ideas across various channels like Instagram, Facebook, and YouTube, we ensured cohesive brand communication that resonated with users and drove meaningful results.


Growing Through Creative Challenges


This experience refined my design process, balancing creativity with strategy, all while meeting tight deadlines. It was an invaluable opportunity to grow as a digital designer, learning how to innovate and push the boundaries of social media design while staying aligned with the brand's objectives.